The Oddity: The Lidl Dress???

lidl dress

Spotted this photo on Tumblr and had to share. Whilst I love the composition and artistry I immediately had to ask myself is the Lidl logo iconic?

Does this image mean that the brand is now becoming more fashionable. Will it ever be up there with Campbell’s soup and Coca-Cola?

What do you think?

Amongst many other things, I'm a 30-something contemplative Londoner making the daily commute between contentment and ambition.When not blogging, I'm using my talents for good as communications director at Gingerland and co-founder of Love Harlem.

1 Comment

  • Reply January 18, 2012


    I guess so, but only time will tell if it will be like Coca-Cola.

    In an unrelated note, I wonder why the logo is upside down.

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