Levi have done something pretty interesting with their website for Levi’s Vintage Clothing. It’s a kind of ode to their history and has a nice look and feel about it that I expect says everything Levi want to communicate about their brand. Very nice.
A bit of blurb from the site:
Levi’s® Vintage Clothing is an authentic and comprehensive assortment dedicated to capturing the spirit of American workwear. Each garment faithfully reproduces the fits, fabrics and characteristics associated with a specific period in time.
The history of Levi’s® is kept alive through our commitment to remain true to those garments kept in the Levi’s® archive dating back to the 1870s.
